McDowall is the UK’s leading independent customer acquisition and lead generation company, based in Watford and Manchester. We help clients by providing consumer data that gives businesses the best chance of success, offering customers, compliantly at less cost, with less risk while delivering greater profits. A cornerstone of McDowall’s mission is that our clients, which include Cancer Research UK, have senior-level people working on their business to make it a success.
We also aim to make our work for clients a stimulating and enjoyable experience, one that can develop into the kind of long-term partnerships to which our client list and our own business success are testament.
We are all about quality – it matters to us all. We are fully compliant and have a commitment to best practice. Whether it is the DMA, TPS, IDM, IAB, MOJ or ICO, we are accredited, fully audited or corporate members to these government or industry bodies.
All of our telephone agents are extensively trained – we ensure that they go through a full program before they make a single call. In fact, as a commitment to best practice, we have even been known to extend these training programs to our clients.
All of our survey calls are call recorded – we find that this full transparency is exactly what our clients are looking for.
And for our strategic accounts we have created a customer charter – symbolising our commitment to ensuring that we deliver what we say we will, when we say we will do so & at the agreed cost without any surprises.
And we practice what we preach. McDowall, is joining forces with the Direct Marketing Association, the trade body that represents data-driven marketers and CRM professionals, to launch the first-ever industry survey identifying current trends and critical issues facing the customer acquisition process.
Called the Customer Acquisition Barometer, the survey will explore both marketer and consumer experiences to produce a new industry currency and a benchmark for the universal business of finding new customers. The survey will highlight best practice and those tactics that marketers adopt without considering their long term effects on consumer trust.
The McDowall Management Team